FAQ’s

Frequently Asked Question

Financial planning can be confusing at first glances. There are several different pieces to the puzzle, and you want to make sure that you have a thorough understanding of what it means to have a clear financial strategy. Each of our clients has a different level of experience with the subject of finances, and we want to take the utmost care to create an environment that is accepting of every possible level of experience. This includes making ourselves available for help continuously throughout the process of working with each other and beyond to create an effective stream of communication between us.

We appreciate our clients and always want them to leave our interactions with a clear idea of what we’re trying to accomplish. Sometimes, questions pop up that you may not have thought of until after your meeting is over. Or, you may have a question before you have your consultation. Either way, we know that there are differing factors each time that you submit an inquiry. Our approach emphasizes the humanity beyond the money. It’s our job to ease your confusion at any stage. We’re available to help with most questions during our regular operating hours. However, there are several questions that we get asked frequently. Those questions are available here, and we can change them as necessary to ensure that each need or request is met to the best of our ability. Thank you for choosing Gen Next Wealth for your financial planning needs

WHo is Gen Next Wealth?

Gen Next Wealth is an independent, fee-only Registered Investment Advisor (RIA) located in Madera, CA. We offer customized, non-proprietary solutions solely in our Clients’ best interest.

WHAT TYPE OF CLIENT DO YOU SERVE?

Our clients include Families, Pre-Retirees, CEO/Businesses Owners and Young Professionals.

WHAT IS THE FIDUCIARY STANDARD?

According to the CFP Board of Standards, the fiduciary standard of care requires that a financial adviser act solely in the client’s best interest when offering personalized financial advice.

Under federal law, in particular the Investment Advisers Act of 1940, investment advisers are regulated by the Securities and Exchange Commission (SEC) or appropriate state authorities and are required to provide services to their customers under the fiduciary standard. CERTIFIED FINANCIAL PLANNER™ professionals providing financial planning services also must abide by the fiduciary standard, as defined by CFP Board.

Broker-dealers are also regulated under federal law, including under the Securities Exchange Act of 1934, but are not required to provide services to their clients under the fiduciary standard of care. Instead, broker-dealers provide services under the “suitability standard of care,” which generally requires only the broker-dealer’s reasonable belief that any recommendation is suitable for the client. It is important to recognize that a financial recommendation that is “suitable” for a client (as legally required for broker-dealers) may or may not be a financial recommendation that is in the client’s best interest (as legally required for investment advisers).

How will we meet virtually?

Yes, we conduct our meetings securely on a Video Conferencing Platform. It is password protected and the option is available for your convenience. This allows us to meet you where you are.

Let’s Make This Personal

At Gen Next Wealth, we’re here to get to know you in ways that are much different than other professionals that you may hire for other facets of life. There are fewer topics that are more personal than your finances. We understand that this may be a sensitive subject for our clients. Our approach emphasizes empathy and compassion to a level that makes it feel like you’re working with us.

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2351 W. Cleveland Ave. Ste. A Madera, CA 93637
(559) 715-1940 emlen@gennextwealth.com